The Secret in Your Sushi

(Photo Credit: Oceana/Jenn Hueting) Dining out or shopping in a grocery store are seemingly straightforward: as the consumer, you make your selection and exchange money for goods. These interactions are based on an implicit trust that you get what you paid for. However, in recent years consumers have begun to demand more transparency with reports of mislabeled seafood at retailers and restaurants being greater than 70% in some instances [1]. Seafood is one of the most traded food items in the world, with approximately 4.5 billion people consuming fish as at least 15% of their source of animal protein [2]. The U.S. is the second largest consumer of seafood in the world behind China and with the recent health recommendations from the American Heart Association elucidating the benefits of fish consumption, sales of this commodity have reached an all-time high [3]. Increased awareness of the environmental burdens of the meat ...