Clubbers More Likely to Give Cigarettes If You Ask Their Right Ears

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By Eliza Strickland
Jun 24, 2009 8:12 PMNov 5, 2019 8:58 PM
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A noisy Italian disco may not seem like a conducive location for scientific experiments, but for a couple of researchers investigating hearing and language processing it was perfect. The undercover scientists studied clubbers who were trying to talk while the music was pumping, and found that they showed a decided preference for speaking into each other's right ears. What's more, when the researchers approached clubbers with a request for a cigarette, they found the unwitting test subjects were much more likely to comply if the petition was made in the right ear. Previous lab studies have also suggested that

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