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That Urge to Squeeze Cute Things Has a Name, It's Called Cute Aggression

Wanting to squeeze or bite an animal's ears or feet is called cute aggression and scientists are trying to understand why we do it.

Emilie Lucchesi
ByEmilie Le Beau Lucchesi
Credit: Chay_Tee/Shutterstock

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In the 1980s, Koko had a clear message for the humans at The Gorilla Foundation in California. Koko, a western lowland gorilla, was the first gorilla to communicate through sign language. She used her newly acquired skills to let her people know she wanted a pet cat.

Koko was soon given a kitten, whom she named All Ball, and cuddled closely. Photos of Koko squeezing her little cat were published around the world. The little grey kitty’s head was barely visible in Koko’s loving arms.

Koko wasn’t alone in her desire to hold a cute creature close. Many people also want to squeeze a cute animal or an adorable baby. Scientists call it “cute aggression.” In the past decades, research in the emotional sciences has helped scientists learn why people have this unexpected response.

(Credit: Jasmina007/Getty Images)

Jasmina007/Getty Images

Some people see something cute and want to hold it, squeeze ...

  • Emilie Lucchesi

    Emilie Le Beau Lucchesi

    Emilie Le Beau Lucchesi, Ph.D., is a freelance journalist who regularly contributes to Discover Magazine. She reports on the social sciences, medical history, and new scientific discoveries.

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