This article was originally published on Feb. 14, 2022.
People have fought wars, crossed oceans and died in the name of love. Epics have been written about it. And you could sink a ship with all the poems, books, movies, operas and songs that have been centered on this theme. You’ve probably heard the phrase, “everyone loves a good love story.” And it’s true, most of us love the idea of love. But, why?
One answer is simpler than you think. Love is addicting. We talked with Helen Fisher, an anthropologist and Senior Research Fellow at The Kinsey Institute at Indiana University and the chief science advisor for Match, about how the brain reacts when you experience the highs and lows of love; better yet, when you are addicted to love.
Read More: In the Brain, Romantic Love is Basically an Addiction
“Romantic love is one of the most powerful ...
