Finding the Right Messaging: Reverse Psychology and Reactance

Reverse psychology is not an exact science, but communication experts try to find the right balance between positive and negative aspects of behavioral change.

By Emilie Le Beau Lucchesi
Jun 21, 2022 1:30 PM
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The longest running off-Broadway musical, The Fantasticks, tells of two neighbors who want their young adult children to fall in love with one another. Using reverse psychology, the fathers build a wall between their houses and forbid their son and daughter to meet. Spoiler alert: The tactic works and the couple falls in love.

Making someone want something they can’t have is a form of reverse psychology. Reverse psychology is regularly used to spark reactance. It’s a psychological phenomenon in which people perceive an individual freedom is threatened and then take action to preserve or protect that freedom.

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