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What Makes Grass-Fed Beef Different, and Are You Buying the Real Thing?

How grass-fed and grain-fed cattle are raised — and the truth behind the meat labeling requirements.

Credit: smereka/Shutterstock

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There’s a lot to consider when it comes to interpreting the impact of our food choices and deciding what to put in our bodies. Conscious consumers want to eat food they perceive to be better for people and the planet. Despite this, access to credible information about our food can seem short in supply — especially when it comes to grass-fed beef.

The idea of grass-fed beef might conjure idyllic images of cows grazing on open fields under big blue skies. Then, after living happy lives, they go on to become hamburgers and steaks. It seems like a win-win scenario. But there might be a bit of a disconnect between some of the feel-good marketing and the product that consumers actually are getting.

Most people buying packages of beef labeled “grass-fed” at a supermarket in America probably assume that the animals grazed on grass and other forage their entire lives ...

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