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Why It's Time to Rock Alzheimer's

Explore how the Rock Stars of Science campaign highlights the importance of research investment amid aging demographics.

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As the countdown to the Rock Stars of Science™ release proceeds, I've done a piece at Huffington Post about why it matters so much that we value our scientists--because, well, the economic fate of the country is at stake:

...it's myopia in the extreme to ignore the aging of our population right now, and the economic consequences if biomedical research doesn't keep pace with demographics. According to philanthropist George Vradenburg, formerly a senior media executive at AOL, Fox, and CBS and now chairman of US Against Alzheimer's, a recent report by Standard & Poors entitled "Global Aging 2010: An Irreversible Truth" says it all.

"There's a decline in investment in research in the aging demographic at the same time that it may become the criteria on which sovereign debt is rated," says Vradenburg, citing the report. If countries aren't able to afford caring for their ever-older populations in the future, ...

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