The Sciences

Who Would Want To Watch Smart, Interesting TV Anyway?

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Can anyone verify if this is, in fact, a real advertisement for the Discovery Channel in the Netherlands? According to Gwen at Sociological Images, the poster reads:

Not for women’s eyes. Discovery Channel has television men want to watch. Exciting, smart, interesting, adventurous, and most of all real. Watch for yourself.

Seriously? Can anyone reassure me that the real meaning got lost in translation? Please... H/T Ed Yong

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