Register for an account


Enter your name and email address below.

Your email address is used to log in and will not be shared or sold. Read our privacy policy.


Website access code

Enter your access code into the form field below.

If you are a Zinio, Nook, Kindle, Apple, or Google Play subscriber, you can enter your website access code to gain subscriber access. Your website access code is located in the upper right corner of the Table of Contents page of your digital edition.

The Sciences

NCBI ROFL: This just in: women like to be flattered!

DiscoblogBy ncbi roflSeptember 8, 2011 4:00 AM


Sign up for our email newsletter for the latest science news

"An investigation was done of the relationship between scores on the Technical Orientation Scale and self-ratings of liking to be flattered among 103 working adults. As hypothesized, scores for technical orientation were negatively correlated with two self-report measures of liking to be flattered. Women had a significantly stronger rating for liking to be flattered. We conclude that a technical orientation may be a moderator variable for the potential of liking to be flattered."


Self-perceived technical orientation and attitudes toward being flattered.


Photo: flickr/inkjetprinter

Related content: Discoblog: NCBI ROFL: Okay, so when are men *not* thinking about food, sex, and sleep?

Discoblog: NCBI ROFL: Why women like men in red cars.

Discoblog: NCBI ROFL: Apparently women (but not men) like monkey sex… literally.

WTF is NCBI ROFL? Read our FAQ


    3 Free Articles Left

    Want it all? Get unlimited access when you subscribe.


    Already a subscriber? Register or Log In

    Want unlimited access?

    Subscribe today and save 70%


    Already a subscriber? Register or Log In