A decade ago, a revolutionary paper showed that a hormone called oxytocin can actually make us trust other people. This spawned a flurry of research that revealed oxytocin’s potential to boost social interactions. Now a new study has shown that the hormone is actually very similar to alcohol, a well-known social lubricant. However, just like alcohol, it has a dark side. In the first study, published in 2005, volunteers were asked to invest money in an anonymous trustee whose honesty could not be guaranteed. People who received a dose of oxytocin chose to invest more than those given a placebo – they were more trusting. Subsequent experiments have shown that oxytocin also leads people to become more empathetic, generous and cooperative. They become better at reading social nuances and facial expressions, believe others to be more approachable and become less fearful and anxious in social situations. Not only this, it ...
The Darker Side of the 'Love Hormone'
Explore the oxytocin and alcohol similarities, revealing both positive social effects and potential dark sides.
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