Now that the holidays are winding down, you may be wondering what to do with some of the less-than-desirable presents you received this year. Despite Santa's good intentions, are you ever going to wear that gaudy scarf? And will you ever actually take that awkward foot bath out of the box?
A practical solution would be to regift these items---to pass them on to someone who would appreciate them more than yourself. But that pesky taboo surrounding regifting makes you think twice. What do you do? Researchers from Harvard, Stanford, and the London Business School analyzed the psychology behind regifting to determine what people really think about it, and how much the social stigma comes into play. Their results
, published by the Association for Psychological Science earlier this year, suggest that with a little rebranding, regifting may not be such a bad idea after all. The researchers set up ...
