NCBI ROFL: What the f**k is a "placebo bra"?

Breast elevation and compression decrease exercise-induced breast discomfort. PURPOSE: The aim of this study was to investigate whether a sports bra designed to both elevate and compress the breasts could decrease exercise-induced breast discomfort and bra fit discomfort experienced by women with large breasts relative to a standard encapsulation sports bra. METHODS: Breast kinematic data, bra fit comfort, exercise-induced breast discomfort, and bra rankings in terms of preference to wear during running were compared in 20 women with large breasts who ran on a treadmill under three bra conditions: an experimental bra that incorporated both breast compression and elevation, an encapsulation sports bra, and a placebo bra. Subjective data were collected immediately before and after the treadmill running trials. RESULTS: Exercise-induced breast discomfort (P < 0.01) and bra discomfort (P < 0.01) were significantly less for the experimental bra condition relative to the sports bra and placebo bra. This reduction ...