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Why Do Smells Trigger Such Powerful Memories?

More and more, scientists are picking at the connection between smell, emotion and memory. Here's why the brain's unique architecture enables odors to evoke powerful recollections.

ByAlex Orlando
Credit: Nestor Rizhniak/Shutterstock

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Whenever I smell mothballs, I’m sent tumbling back in time. Suddenly, I’m back in my grandparent’s cabin in Maine, where I spent many summers growing up — and where the distinct, musty aroma of mothballs wafted out of the hallway closet. If I catch even a whiff today, I’m instantly whisked away back to that hallway, filled with a deep sense of comfort and security.

It seems like a given that smell is closely linked to memory. (You might be recalling your own odor-triggered recollections right now.) In fact, many studies have found a connection between smells, emotions and powerful memories. Neuroscientists have even used fMRI brain scans to show that odors evoke strong memories and emotions due to the brain regions responsible for processing them.

In short, the nose knows more than we think. Here’s what researchers have revealed about how smell, memory and emotion are intertwined.

Scholars and ...

  • Alex Orlando

    Alex is a senior associate editor at Discover. Before he joined the Discover team in 2019, he worked as a reporter for the Half Moon Bay Review and as a staff writer for Houston’s Texas Medical Center. His work has also appeared in The Verge and San Francisco Magazine. Alex holds a master's degree in journalism from UC Berkeley.

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