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The Psychology of Cancel Culture

Understand the psychology of cancel culture, how effective it is and what it does to your brain.

Sara Novak
BySara Novak
Credit:Zenza Flarini/Shutterstock

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Cancel culture is largely a product of social media because it allows huge numbers of people to come together to voice their dislike or disapproval of certain people.

By “canceling” people, you’re taking away their voice, business and platform. In a sense, “you’re putting out the fuel of their fire,” especially in the public eye, says psychologist Audrey Tang.

It’s not that cancel culture didn’t exist before social media — series and sitcoms could be canceled as viewership went down. But in the era of social media, it can be propagated much quicker if we decide we no longer want to hear from certain public figures, says Tang, author of the book The Leader’s Guide to Resilience. “It’s much more immediate than it would have been before,” she says.

Yes, it works really well. Too well, according to Tang.

When people decide they no longer want to hear from a ...

  • Sara Novak

    Sara Novak

    Sara Novak is a science journalist and contributing writer for Discover Magazine, who covers new scientific research on the climate, mental health, and paleontology.

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