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Tasty Trends: Why Are Some Foods More Than Just Passing Fads?

Food fads and trends pop up all the time, but what makes certain foods trendy while others are forgotten by the wayside?

Sara Novak
BySara Novak
Credit:Elena Shashkina

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As foods like Avocado toast, acai bowls, cauliflower rice and kombucha become trendy, we see them more and more. We might start to notice them on restaurant menus and then suddenly, we can't escape them in the grocery store.

But why do certain foods become trendy and other equally healthy or delicious foods never make the cut?

You may remember the viral video on TikTok of feta pasta a few years back. It was a simple recipe made with cherry tomatoes, garlic, basil and a block of feta mixed with some cooked pasta. It was a wildly popular video that caused everyone to make feta pasta. It became so popular so fast that stores couldn't keep feta cheese in stock.

Experts contend this was more of a food fad than a food trend because it didn't last. "The main difference is staying power. Fads tend to come and go, while ...

  • Sara Novak

    Sara Novak

    Sara Novak is a science journalist and contributing writer for Discover Magazine, who covers new scientific research on the climate, mental health, and paleontology.

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