A 'Collective Mind' Could Bridge Societal Divides

Learn why paying attention to the same thing strengthens bonds between observers.

shared viewing
Carlos David Gomez/Wikimedia Commons, CC BY-SA

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Only about 1 in 4 Americans said that they had trust in the nation’s institutions in 2023 – with big business (1 in 7), television news (1 in 7) and Congress (1 in 12) scraping the very bottom.

While institutional trust is decreasing, political polarization is increasing. The majority of Republicans (72%) and Democrats (64%) think of each other as more immoral than other Americans – a nearly 30% rise from 2016 to 2022. When compared with similar democracies, the United States has exhibited the largest increase in animus toward the opposing political party over the past 40 years.

When public trust and political consensus disappear, what remains? This question has occupied my research for the past 20 years, both as a scholar trained in social anthropology, organizational science and social cognition and as a professor of psychology.

Researchers don’t have all the answers, but it seems that even in the absence of public trust and agreement, people can share experiences. Whether watching a spelling bee or a football game, “we” still exist if “we” can witness it together.

My colleagues and I call this human capacity to take a collective perspective theory of collective mind. The foundation of collective mind, and what we study in the lab, is shared attention, instances when people experience the world with others.

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