Women are the genetic future

Dan MacArthur has a post up where he discusses23andMe's outreach to "mommy bloggers." This makes economic sense for any firm in this field. There's only so much money to be made out of telling blue eyed nerds that they carry the gene for blue eyes. To use a computer analogy the way you can get the Apple II of personal genomics would be to convince millions of pregnant women of the utility of your tools.