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The Quest for an ‘Asian Flush’ Remedy

The so-called Asian glow, or alcohol flush reaction, results from a genetic intolerance to alcohol. A pill that can prevent facial redness and other effects while drinking has long been a dream for sufferers.

Credit: Travelpixs/Shutterstock

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When Asians want to party, they know there could be a snag. They could be struck by — what’s affectionately called — the Asian flush.

Approximately 50 percent of people with Chinese, Korean and Japanese ancestry experience alcohol flush reaction while drinking because of an inherited genetic mutation. As a result, their bodies are deficient in a key enzyme needed to break down alcohol. A sip or two of the hard stuff can be all that it takes to trigger a warm, red rash across the face, chest, and arms. Because this alcohol-included glow can be inconvenient, uncomfortable, and maybe even a bit embarrassing, Singaporean entrepreneurs Solomon Poon and Ryan Foo saw an opportunity to create a remedy.

They’ve launched DrinkAid, a supplement they claim will keep the dreaded flush away if taken a couple of hours before the boozing begins. While Poon and Foo are not the first to ...

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