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Multivitamins Don't Work. Here's Why so Many People Still Take Them

Despite evidence against them, multivitamin consumption is still on the rise. Why?

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How do they do it? How do science deniers manage to convince themselves that the evidence for global warming, evolution and vaccine safety is so much fake news? For those of us who prefer to remain based in reality, the denialists represent a conundrum. Plenty of them are intelligent and educated — yet they just will not accept scientific findings as true. At least not when it comes to inconvenient truths that mess with their self-interest or self-identity.

Luckily, most science geeks would never deny the settled science in a field where multiple peer-reviewed, placebo-controlled studies find the same thing over and over. They would never be lulled into believing that thousands of scientists have conspired to delude people into accepting a phony consensus.

Or would they?

The answer is revealed in the medicine cabinets of millions of Americans, where you'll certainly find a multivitamin.

Late in 2013, a week ...

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