It's Important to Eat the Rainbow: How Phytochemicals in Fruits and Veggies Can Improve Your Health

Phytochemicals in fruits and veggies can improve your health. Learn how eating a rainbow of colors can boost your immunity and fight diseases.

By Sara Novak
Oct 16, 2024 6:00 PM
colorful healthy foods
(Credit: Adri Yadam Nasir/Shutterstock)

Newsletter

Sign up for our email newsletter for the latest science news
 

We’re told that we should eat the rainbow, choosing a diet filled with a colorful variety of fruits and vegetables. These nutrient-dense foods contain a range of vitamins, minerals, and phytochemicals. But while we understand that phytochemicals keep us healthy, we might not understand why. 

Phytochemicals, also called phytonutrients, are substances found in fruits, vegetables, and grains that are part of a plant’s immune system, meant to keep it healthy and free of disease. And by keeping the plants healthy, they also serve to keep the person eating them healthy.

“Phytochemicals, which are found in the colorful parts of fruits and vegetables, are basically a plant’s defense system to protect them from oxidative damage. They also play that role in humans,” says Rachel E. Scherr, a dietitian and lecturer at San Francisco State University.

The reason it’s important to eat the rainbow is because each color of fruit and vegetable contains a different variety of phytochemicals, and to consume a wide variety of disease-fighting compounds, you need to eat a variety of plants. 


0 free articles left
Want More? Get unlimited access for as low as $1.99/month

Already a subscriber?

Register or Log In

0 free articlesSubscribe
Discover Magazine Logo
Want more?

Keep reading for as low as $1.99!

Subscribe

Already a subscriber?

Register or Log In

Stay Curious

Sign up for our weekly newsletter and unlock one more article for free.

 

View our Privacy Policy


Want more?
Keep reading for as low as $1.99!


Log In or Register

Already a subscriber?
Find my Subscription

More From Discover
Stay Curious
Join
Our List

Sign up for our weekly science updates.

 
Subscribe
To The Magazine

Save up to 40% off the cover price when you subscribe to Discover magazine.

Copyright © 2025 LabX Media Group