Register for an account

X

Enter your name and email address below.

Your email address is used to log in and will not be shared or sold. Read our privacy policy.

X

Website access code

Enter your access code into the form field below.

If you are a Zinio, Nook, Kindle, Apple, or Google Play subscriber, you can enter your website access code to gain subscriber access. Your website access code is located in the upper right corner of the Table of Contents page of your digital edition.

Health

Bye Bye Freebies! Drug Companies Ax Free Goodies to Doctors

Reality BaseBy Melissa LafskyJanuary 6, 2009 12:16 AM

Newsletter

Sign up for our email newsletter for the latest science news

We're back from a brief holiday hiatus, just in time for some heartening news to kick off 2009: As of Jan. 1, the Big Pharma companies have all agreed to stop producing and issuing the gobs of free loot—everything from pens to mugs to flashlights to T-shirts—they've been passing out to doctors for years. Critics poo poo the measure as little more than lip service, a PR move that doesn't address the far bigger issue: that the drug industry and medicine are hopelessly financially intertwined. (Want proof? Exhibits A, B, and C.) Doctors, meanwhile, brush off the idea that logo-ed pens and Post-Its could alter their prescribing habits. Still, there's plenty to be said for the influence of everyday objects, not to mention the power of advertising. Surround yourself with enough Burger King merchandise, and you'd be amazed at how often you start craving Whoppers. Wouldn't the same principle apply when it comes to physicians and drugs? (Full disclosure: RB is the child of two doctors, and our childhood desk was filled to overflowing with pens, paperweights, magnets, notepads, and countless other booty emblazoned with words like Diflucan, Avandia, and Provigil. We never went to med school, but we'd probably prescribe Lipitor simply because of their awesome mousepads.) The pendulum has already started shifting towards greater disclosure in the medical industry, and eliminating freebies is a good move in that direction—not to mention an acknowledgment by the industry that the obscene amounts they've been spending on marketing may not be good for medicine. Now if we could just get them to do something about those free lunches. Related: RB: Is Nothing Sacred? Nobel Prize Engulfed in Drug Company Scandal RB: Clinic to Reveal All Doctor-Drug Industry Ties on the Web RB: Drug Company Pocket-Padding: The Latest Chapter

3 Free Articles Left

Want it all? Get unlimited access when you subscribe.

Subscribe

Already a subscriber? Register or Log In

Want unlimited access?

Subscribe today and save 70%

Subscribe

Already a subscriber? Register or Log In