When you need to brainstorm ideas for a big project, get yourself to a room that’s painted blue. But when it’s time to proofread the final product, find a red room. Those are the implications of a fascinating new study that measured the effect that colors have on cognition. Researchers found that red can make people’s work more accurate, and blue can make people more creative [The New York Times]. Since people associate red with danger, it primes them to proceed with more caution and diligence, Zhu reasons, while blue’s oceanic connotations put them in a more adventurous mood.
Researcher Juliet Zhu decided to tackle the topic because previous studies had come up with inconsistent findings. Some studies had found that red enhances cognition, for example, while other studies suggest the opposite. Zhu suspected this might be because the work didn’t pay enough attention to which types of cognition were ...
