Can Pheromone Body Wash Make You More Desirable?

If you're hoping to appear more attractive to potential mates, the solution may be simple: Just shower with some pheromone-laden body wash, or dab on some lip gloss containing these so-called "attraction chemicals." At least, that's what the makers of an increasing number of pheromone-based products want you to believe. Body washes, cosmetics, perfumes, and more all boast of their pheromone contents. There's just one problem: There is no scientific evidence that people produce or respond to pheromones at all, or that dabbing them on will make you more attractive to potential mates. This dearth of scientific evidence didn't dissuade Dial, however. The soap-maker recently released a "pheromone-infused" body wash, then held a speed-dating "experiment" in which nine blindfolded women had to choose between nine men (some had used the wash, some hadn't) they would go out with in order to "prove" the wash worked. The way someone smells can ...