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Your Car Looks Just Like You

Discover how car owner resemblance influences purchasing decisions based on appearance in vehicles and their owners.

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When someone compliments your sexy car, feel free to take it personally. That’s because your face bears a striking resemblance to your car’s grille and headlights, according to a new study. It’s not news that we tend to see faces in inanimate objects. (For proof look no further than this

Twitter account.) And studies years ago proved that we assign personalities to vehicles based on their front profile. However, scientists from the University of Vienna have now shown that a car's resemblance to us factors into which vehicle we decide to purchase.

Researchers showed 160 people front shots of 40 cars along with headshots of six potential owners for each car. The participants were told to assign a ranking to each potential owner, with a 1 being most likely, and a 6 being least likely. Researchers were careful to choose owners who purchased the car themselves, rather than having it ...

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