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Virtual Bodyswapping Can Reduce Racial Bias

Explore the Rubber Hand Illusion and its implications for understanding self-identity and implicit racial bias.

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This article was originally published on The Conversation.

In 1959, John Howard Griffin, a white American writer, underwent medical treatments to change his skin appearance and present himself as a black man. He then traveled through the segregated US south to experience the racism endured daily by millions of black Americans. This unparalleled life experiment provided invaluable insights into how the change in Griffin’s own skin color triggered negative and racist behaviors from his fellow Americans. But what about the changes that Griffin himself might have experienced? What does it mean to become someone else? How does this affect one’s self? And how can this affect one’s stereotypes, beliefs and racial attitudes? That was the key question that my colleagues and I set out to answer in a series of psychological experiments that looked at the link between our bodies and our sense of who we are.

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