Union of Concerned Scientists launches global warming ad campaign

The Union of Concerned Scientists has launched a cool campaign to raise public awareness not just about global warming, but also about the attempts to confuse the public about it. The campaign features young scientists who study the climate, showing them as kids and talking about how they got started doing what they do. The one shown here, talking about geologist Julia Cole, is particularly engaging. This sort of thing is desperately needed. The denialists are still working full-tilt at skewing public perception of this issue. And I love that they are specifically targeting Fox News. While all the news media outlets have contributed to the public's misunderstanding of this science -- giving equal time to the antiscience squad when they don't deserve it -- Fox is certainly the loudest of the mouthpieces for the Noise Machine. Putting Rupert Murdoch's NewsCorp's feet to the fire is something I wish more people would do. The UCS campaign has gotten some attention, notably from the New York Times, but they should get even more. Check it out.