On Saturday, I did a post noting that I wasn't going to call a winner yet in last week's blogging competition...there were four posts that were simply too close to one another for me to do so. What happened next is highly instructive. One of the posts surged well ahead of the others in traffic thanks to the power of social media. This is precisely the point of what I was trying to teach, so I'm proud to single out the winning post:
“The past is key to the present and savior of the future,” by Corinne Myers & Erin Saupe.
Now, this post didn't necessarily have the most eye-grabbing title. But what it did have was social media distribution...including 3 stumbles, a strong Facebook showing and respectable Twitter referrals, all of which added up to well over 500 pageviews so far. That may sound like a low total; but ...
