Shark Week's ratings show there's blood in the water

It’s the third day of Shark Week, and Discovery has already come under fire for their programming choices. Their big special on kick-off night—Shark of Darkness: The Wrath of Submarine—turned out to be another fake documentary, making up people and events to perpetuate the idea that a 30+ ft long great white patrols the coast of South Africa. The legend of Submarine is a particularly fishy topic choice, as its origin can be traced to the 1970s when some journalists decided to make up a story to see how gullible their readers were. Yet again, the all-too-quick disclaimer failed to let a good chunk of the audience in on the charade, resulting in a spike in tweets like this: