Register for an account

X

Enter your name and email address below.

Your email address is used to log in and will not be shared or sold. Read our privacy policy.

X

Website access code

Enter your access code into the form field below.

If you are a Zinio, Nook, Kindle, Apple, or Google Play subscriber, you can enter your website access code to gain subscriber access. Your website access code is located in the upper right corner of the Table of Contents page of your digital edition.

The Sciences

NCBI ROFL: The effects of wearing a costume on charitable donations.

DiscoblogBy ncbi roflMay 25, 2011 4:00 AM

Newsletter

Sign up for our email newsletter for the latest science news

4215182165_e5bb171699-300x220.jpg

"Although research has shown a general trend that people dressed in neat or professional clothes elicit more helping behavior from other people than when dressed in casual or sloppy clothes, no research has examined the effects of wearing a costume on helping behavior. In this experiment, confederates dressed either in a Santa suit or in street clothes as they volunteered for the Salvation Army as bell-ringers in front of retail stores. The hypothesis that donations would be greater while wearing the Santa suit was not supported by the data; the Santa suit and the street clothes elicited equal amounts of donations."

santa_suit.png

Photo: flickr/Vince Viloria

Related content: Discoblog: NCBI ROFL: And the “most specific study” award goes to… Discoblog: NCBI ROFL: Effect of manipulated prestige-car ownership on both sex attractiveness ratings. Discoblog: NCBI ROFL: Self-fertilization in human: Having a male embryo without a father. WTF is NCBI ROFL? Read our FAQ!

    2 Free Articles Left

    Want it all? Get unlimited access when you subscribe.

    Subscribe

    Already a subscriber? Register or Log In

    Want unlimited access?

    Subscribe today and save 70%

    Subscribe

    Already a subscriber? Register or Log In