The Sciences

NCBI ROFL: 'Beauty is in the eye of the beer holder': People who think they are drunk also think they are attractive.

DiscoblogBy ncbi roflApr 15, 2013 2:00 PM

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Alcohol does funny things to us, and science hasn't ignored it. Beer goggles have already been scientifically proven, and beer even makes people more attractive to malaria-ridden mosquitos. But one big scientific question remains: are you really as awesome when you are drunk as you think you are? Well, depending on how your weekend went, you might not want to read any further.

'Beauty is in the eye of the beer holder': People who think they are drunk also think they are attractive. "This research examines the role of alcohol consumption on self-perceived attractiveness. Study 1, carried out in a barroom (N= 19), showed that the more alcoholic drinks customers consumed, the more attractive they thought they were. In Study 2, 94 non-student participants in a bogus taste-test study were given either an alcoholic beverage (target BAL [blood alcohol level]= 0.10 g/100 ml) or a non-alcoholic beverage, with half of each group believing they had consumed alcohol and half believing they had not (balanced placebo design). After consuming beverages, they delivered a speech and rated how attractive, bright, original, and funny they thought they were. The speeches were videotaped and rated by 22 independent judges. Results showed that participants who thought they had consumed alcohol gave themselves more positive self-evaluations. However, ratings from independent judges showed that this boost in self-evaluation was unrelated to actual performance."

Photo: flickr/Genista

Related content: Discoblog: NCBI ROFL: Beer goggles proven to exist; "beer before liquor, get sick quicker" hypothesis remains untested.

Discoblog: NCBI ROFL: Beer Consumption Increases Human Attractiveness to Malaria Mosquitoes.

Discoblog: NCBI ROFL: Beer goggles explained!

Discoblog: NCBI ROFL: A field study of bar-sponsored drink specials and their associations with patron intoxication.

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