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NCBI ROFL: 'Beauty is in the eye of the beer holder': People who think they are drunk also think they are attractive.

Discover how alcohol consumption impacts self-perceived attractiveness and the science behind the so-called beer goggles.

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Alcohol does funny things to us, and science hasn't ignored it. Beer goggles have already been scientifically proven, and beer even makes people more attractive to malaria-ridden mosquitos. But one big scientific question remains: are you really as awesome when you are drunk as you think you are? Well, depending on how your weekend went, you might not want to read any further.

'Beauty is in the eye of the beer holder': People who think they are drunk also think they are attractive. "This research examines the role of alcohol consumption on self-perceived attractiveness. Study 1, carried out in a barroom (N= 19), showed that the more alcoholic drinks customers consumed, the more attractive they thought they were. In Study 2, 94 non-student participants in a bogus taste-test study were given either an alcoholic beverage (target BAL [blood alcohol level]= 0.10 g/100 ml) or a non-alcoholic beverage, with half of ...

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