Inspired by David Allen Green's How to lose followers on Twitter, I thought I'd share some tips on what to avoid doing if you want to be big on Twitter.
I don't think there's any simple formula for gaining followers. You just need to write "good" Tweets, where "good" is impossible to define and depends on what kind of thing you write about. However, there are some simple things that are pretty sure to lose you followers.
Send a Tweet. Every time you Tweet, expect to lose followers. People will unfollow you when they see your Tweets and decide they don't want to hear more, and the more you post, the more likely they are to feel it's too much. Dense "bursts" of Tweets, in particular, may make people decide that you're taking up too much space in their time line. Tweeting is the only way to gain followers, but ...