Register for an account

X

Enter your name and email address below.

Your email address is used to log in and will not be shared or sold. Read our privacy policy.

X

Website access code

Enter your access code into the form field below.

If you are a Zinio, Nook, Kindle, Apple, or Google Play subscriber, you can enter your website access code to gain subscriber access. Your website access code is located in the upper right corner of the Table of Contents page of your digital edition.

The Sciences

Global Warming and Snowstorms: Communication Nightmare, or Opportunity?

The IntersectionBy Chris MooneyMarch 3, 2011 3:28 AM

Newsletter

Sign up for our email newsletter for the latest science news

My latest DeSmogBlog piece is about attempts to educate the public about the fact that, yes, global warming is expected to strengthen winter storms, and increase how much snow they dump. But this is a complete nightmare to communicate to people--perhaps the hardest aspect of climate science to get across:

“Perceptions of the implications of lots of snow for the existence of climate change are like the results from a Rorschach test,” writes Janet Swim, a psychologist at Penn State who headed up an American Psychological Association task force report on psychology and climate change. Suggesting that he knows this well, Marc Morano is already blasting Jeff Masters and the Union of Concerned Scientists over the global warming-snow claim. Clearly, Morano feels he’s on strong ground here, tactically or otherwise.

The communication question is clear: Global warming's impact upon winter storms is predicted by theory and seems increasingly validated by observations, but can you really hope to make people believe it and understand it? For my (mixed) answer, you can read the rest of the piece here.

    2 Free Articles Left

    Want it all? Get unlimited access when you subscribe.

    Subscribe

    Already a subscriber? Register or Log In

    Want unlimited access?

    Subscribe today and save 70%

    Subscribe

    Already a subscriber? Register or Log In