We have completed maintenance on DiscoverMagazine.com and action may be required on your account. Learn More

3D TV Will Kick Off With World Cup Match This Summer

80beats
By Aline Reynolds
Jan 8, 2010 3:39 AMNov 19, 2019 11:49 PM
3D-glasses.jpg

Newsletter

Sign up for our email newsletter for the latest science news
 

Avatar's success at the box office has 3D technology on everybody's minds these days. Now, television manufacturers are looking into bringing that same technology to your living room.

Top TV makers including Sony Corp, Panasonic Corp, LC Electronics Inc and Samsung Electronics Co Ltd will feature 3D screen advances at the Consumer Electronics Show this week, hoping the new technology will be as big a boost for the industry as the transition to color TVs from black and white [Reuters]

. A few 3D sets are already on the market and retail for around $1,000 for a 42-inch screen (a 42-inch high-definition LCD television costs around $600).

At a time when many households are finally ponying up the cash for an HD LCD TV, some investors are skeptical that people will be willing to turn right back around and buy a 3D television, especially since they require special glasses. Manufacturers are hopeful that consumers that have been slow to jump on the HDTV bandwagon will simply opt straight for the 3D TV when they decide to upgrade. Market analysts think consumers will catch on as well.

One major hurdle for 3D TV is the lack of programming. However, that will soon change. Leading the charge into the third dimension will be the sports network ESPN.

By 2014, 45% of all U.S. households will have a TV that can handle 3D, up from just 3% this year, research firm Futuresource Consulting forecasts [USA Today].

ESPN 3D will showcase a minimum of 85 live sporting events during its first year, beginning June 11 with the first 2010 FIFA World Cup match, featuring South Africa versus Mexico [ESPN

]. Discovery Chanel has also announced it will launch a 3D network sometime in 2011. DirecTV is launching three HDTV channels in 3D in June, featuring movies, sports and other content. Related Content: 80beats: America’s Electronic Waste Is Polluting the Globe 80beats: Have You Consumed Your 34 Gigabytes of Information Today? 80beats: TV Can Slow Language Development, Even in the BackgroundImage: flickr / Phillie Casablanca

1 free article left
Want More? Get unlimited access for as low as $1.99/month

Already a subscriber?

Register or Log In

1 free articleSubscribe
Discover Magazine Logo
Want more?

Keep reading for as low as $1.99!

Subscribe

Already a subscriber?

Register or Log In

More From Discover
Recommendations From Our Store
Shop Now
Stay Curious
Join
Our List

Sign up for our weekly science updates.

 
Subscribe
To The Magazine

Save up to 40% off the cover price when you subscribe to Discover magazine.

Copyright © 2024 Kalmbach Media Co.