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Smug Couples Patronize Singles to Feel Better About Themselves

Explore how normative idealization leads people to judge others' relationship status to feel better about their own choices.

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By Samantha Joel, University of Toronto

People tend to see their own lifestyle as being the ideal lifestyle. A single person may question why anyone would choose to shackle themselves to one partner rather than live it up with the single life. Then there is that smug married couple who pushes for other couples to also tie the knot, so they can similarly bask in wedded bliss. This phenomenon is called “normative idealization”, which is the tendency to idealize one’s own lifestyle and believe others would benefit from it too. Where does such insufferable behavior come from? It has been suggested that people might idealize their own relationship status not because they are actually confident that it is ideal, but rather because they are trying to feel better about their own lives. Psychologists at Stanford University and the University of Waterloo tested whether people were more judgmental of others’ lifestyles ...

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