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Why Stealing $10 of Pencils Doesn't Seem as Bad As Stealing $10

Discover how we rationalize stealing behavior, even in small acts like taking office supplies instead of cash.

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Most of us would consider ourselves honest people---but that doesn't stop us from fudging the rules in favor of our team, giving an inflated report of our own performance, or buying knock-off accessories rather than the legit version. At Wired, Joanna Pearlstein talks to behavioral economist Dan Ariely about what leads us to lie, cheat, and steal---and rationalize our behavior to ourselves as not being so bad.

Wired: You write that people find it easier to rationalize stealing when they’re taking things rather than actual cash. You did an experiment where you left Coca-Colas in a dorm refrigerator along with a pile of dollar bills. People took the Cokes but left the cash. What’s going on there?

Ariely:

This, I think, is one of the most worrisome experiments we’ve ever conducted, and it’s again about rationalization. There’s a story about a kid who gets in trouble at school for stealing ...

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