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Why Are Humans So Drawn to Water?

Evolution and psychology suggest that our love of water is ancient, and still influencing our preferences and consumer behavior today.

Credit: Denis Belitsky/Shutterstock

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American writer and activist Rebecca Solnit once described blue as “the color of where you are not.” In the context of sparkling oceanic horizons or cloudless summer skies, you might add that it’s where many of us want to be — especially when water is involved.

Whether we’re talking Caribbean Sea, alpine lakes and rivers or a simple fountain in a park, there’s something magnetic about water. The human psyche, generally speaking, is drawn to it.

Just consider the trend of cities and towns: Many of them are built up around rivers or oceans. Similarly, you can bet that water is a dominant theme in just about any list of top vacation destinations and experiences.

Some limited research suggests that not only is it practical and essential for human survival, but water also draws in humans, captivates our attention and influences our behavior in some unexpected ways.

This psychological connection ...

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