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How Words Struggle For Existence in Our Brains

Why are some words forgotten over time? Researchers investigate how words secure their place in the vocabulary of the future.

ByCody Cottier
Credit: Kittyfly/Shutterstock

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Words, like biological species, are engaged in what Charles Darwin called a “struggle for existence.” Some have what it takes, earning the right to roll off the next generation of tongues, while others get consigned to the pages of Merriam-Webster — or become forgotten entirely.

What sets the survivors apart? A recent study in the journal PNAS, by a team of international researchers, found that many successful English words have three crucial traits: they’re acquired early in life, they refer to something concrete, and they’re emotionally arousing. (They offer “sex” and “fight” as two notable examples.)

(Credit: ESB Professional/Shutterstock)

ESB Professional/Shutterstock

To figure that out, they asked some 12,000 people to retell short stories. That is, they essentially ran a giant game of “telephone,” where one person whispers something to the person beside them, they repeat it to the next, and so on. As every 8-year-old knows, it’s an object ...

  • Cody Cottier

    Cody Cottier is a freelance journalist for Discover Magazine, who frequently covers new scientific studies about animal behavior, human evolution, consciousness, astrophysics, and the environment. 

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