Tell TV A Thing or Two
People often ask if Discover magazine is part of the Discovery Channel. It is not, and we wish they would change their name. That said, we’ve had a good working relationship with them over the years. From 1996 through 2000, a Discover magazine science show ran on Wednesday evenings on the Discovery Channel. The series was a hit, but it was also expensive to produce, so its lifetime was limited. Steve Burns, who until recently was the senior vice president of production at the Discovery Channel, and Steve Petranek, the editor of Discover magazine, have worked together on specials that benefit both the magazine and the TV channel since 1999. In one memorable act of generosity, Burns arranged a lift for a Discover writer in a chartered Russian helicopter to a remote area of Siberia, where Discovery’s TV cameras were recording scientists digging out ...
