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Just living near fast-food restaurants makes experiences less pleasurable.

Research reveals fast food impacts happiness and our ability to savor pleasurable experiences. Could it be hurting your joy?

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Photo: flickr/ciron810We know that fast food is a major contributor to the obesity epidemic in this country, but could it be decreasing our happiness in other ways as well? Here, a group of Canadian researchers tested the effects of exposure to fast food symbols on people's ability to savor pleasurable experiences (self-reported on a survey), to enjoy looking a photos of natural beauty, and to have positive responses to a beautiful melody (the first 86 s of “The Flower Duet” from the opera Lakmé). They found that simply living in a neighborhood with a high proportion of fast-food restaurants predicted people's tendencies to savor pleasurable experiences. Not only that, but being exposed to fast food icons ("the ultimate symbols of an impatience culture") made people derive less enjoyment from the beautiful photos and made the opera melody feel longer. Something to think about the next time you change neighborhoods.Too Impatient ...

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