Pepsipocalypse
The big news this week was the mass exodus of bloggers from ScienceBlogs following the unveiling of a new PR blog by PepsiCo. Everyone and their monkey has blogged about this. Here are the best takes on the fracas, from my perspective:
Why it matters: Martin Robbins very neatly sums up the major issues. PalMD was the first to speak out and subsequently clarified what the issues are; Brian Switek did the same. Journalists like Maryn McKenna and John Rennie talk about the conflict of interest issue from the perspective of people in the know. And Jennifer Ouellette discusses the wider implications of Pepsigate, and why it shows that blogging has come of age.
What the press said: Mainstream journalistic outlets like the Knight Science Journalism Tracker, the Guardian and the Columbia Journalism Review, were clear in their criticism.
What could have happened: Abel Pharmboy talks about how it ...
