Flashback Friday: Curvy vs. straight – which glass ups your drinking rate?

Does it really matter which glass you choose for your beer? In this study, scientists from England tested the effect of glass shape on alcohol consumption. Turns out that a curved glass made people drink 60% faster than a straight glass, but only for beer (not soft drinks). This effect could be due to the fact that people were worse at judging the halfway point of the curved glass compared to the straight one. Guinness, anyone?Glass shape influences consumption rate for alcoholic beverages. "High levels of alcohol consumption and increases in heavy episodic drinking (binge drinking) are a growing public concern, due to their association with increased risk of personal and societal harm. Alcohol consumption has been shown to be sensitive to factors such as price and availability. The aim of this study was to explore the influence of glass shape on the rate of consumption of alcoholic and non-alcoholic ...