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Environment

Who Will Give Lab-Grown Meat a Chance?

Would you try it?

Lab-Grown Meat
(Credit: Africa Studio/Shutterstock)

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A recent study surveyed nearly 700 people to suss out their attitudes toward meat created in a lab, so-called in vitro meat (IVM). Here's what researchers found.

How much are people willing to pay for lab grown meat?
(Credit: Discover)
What kind of lab grown meat are people willing to try?
(Credit: NTNT/Shutterstock)

*Note: Participants who indicated no interest in trying IVM did not answer these questions. Source: “Attitudes to in vitro meat: A survey of potential consumers in the United States,” PLOS One, 2017

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