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What I've Done and Taking Suggestions

Discover how to boost global warming awareness through improved communication in a changing media environment.

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So where have we gone wrong? Allow me to return to a theme that I think is central. We all have different realities shaped by our individual experiences and perspectives. I have been inundated with science so when I hear global warming, I envision the carbon cycle, statistical analysis, oceanic and atmospheric chemistry, and climactic shifts at rates frighteningly distinct from anything we have record of...not to mention the decreasing pH in oceans that scares the bejebus out of me. Now that even the Vatican and the Bush Administration have finally acknowledged we need to do something, I wonder where we as scientists have fallen short. Randy Olson is right.. we're failing to adapt to a changing media environment. And when you fail to evolve.. you go the way of the Dodo. This is not some Hollywood blockbuster, it's real life and there will be no do over. I'm tiring ...

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