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Nature: Main Climate Message is Backfiring

Collide-a-ScapeBy Keith KloorJanuary 5, 2011 11:29 PM


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Captain climate doom (also known as Mr. Hell & High Water) is sure to snarl at the headline of this new Nature article and its lead sentence:

The use of dire predictions to encourage action on climate change may be backfiring and increasing doubt that greenhouse gases from human activities are causing global warming.

Question: If people are tuning out the incessant climate catastrophe drumbeat, then what might be a more constructive way to engage with the issue of climate change? Note: The main study (and early reaction to it) discussed in the current Nature article was taken up here in early December. UPDATE: True to form, it didn't take long for Romm to deliver his verdict.

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