In 2006, the Ad Council brought this public service announcement to the basement of the Capitol to show policymakers and staff:
Global Warming. It may seem like an impossible problem: The Arctic ice is melting, storms are becoming fiercer, the resulting climate change is upsetting invaluable ecosystems, and the pollution is damaging our health. But there is still time. Reversing the trend of global warming trend is possible and depends not only on the efforts of environmental scientists and researchers, governments of all nations, and leaders of business and industry, but just as importantly, it depends on the daily habits of regular people.
Over a year later and I'm still impressed. Read the science behind the Train PSA and check back soon for more today on media, communication, and global warming.
