Environment

Climate of Fear

Collide-a-ScapeBy Keith KloorNov 18, 2010 6:33 PM

Newsletter

Sign up for our email newsletter for the latest science news
 

Earlier this week, Juliet Eilperin at the WaPo discussed the results of a new study that the Climate Doom messaging crowd might want to pay attention to:

In the experiment involving undergraduates, the subjects read a news article that began with factual data provided by the United Nations Intergovernmental Panel of Climate Change, but had two different endings. Half ended with warnings about the disastrous consequences of climate change, while half offered potential solutions to the problem, such as clean energy innovations. The results--which will be published in the January issue of the journal Psychological Science--showed that those who read the upbeat ending were more open to believing in the global warming's existence and were more confident about science's ability to solve the problem.

UPDATE:

Andrew Revkin at Dot Earth takes up the study, as well. He writes that it

reinforces the case that a large part of the climate challenge is not out in the world of eroding glaciers and limited energy choices, but inside the human mind.

1 free article left
Want More? Get unlimited access for as low as $1.99/month
Already a subscriber? Log In or Register
1 free articleSubscribe
Want unlimited access?

Subscribe today and save 70%

Subscribe

Already a subscriber? Log In or Register
More From Discover
Recommendations From Our Store
Shop Now
Stay Curious
Join
Our List

Sign up for our weekly science updates.

 
Subscribe
To The Magazine

Save up to 70% off the cover price when you subscribe to Discover magazine.

Copyright © 2021 Kalmbach Media Co.