Michael, Thanks for writing and reading our blog. However, it seems you're a bit confused, so I will clarify for readers. You began by quoting my post:
..The entire [Swifthack] episode is an unfortunate case study of our increasingly Unscientific America–an example of how the media distorts a story, partisanship spins the details to suit a particular agenda, and scientists are ill-equipped to manage the PR fallout. I am saddened to observe the state of broad perception of climate science, but not surprised. Further, this is not “the public’s” fault. It’s up to us in the scientific community to figure out how to stay on message. If we aren’t prepared to speak up for ourselves in a united voice about the state of the planet, others with less noble intentions will. And we won’t like the result.
In your 'note', you take issue with the concept of staying on message:
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