Stay Curious

SIGN UP FOR OUR WEEKLY NEWSLETTER AND UNLOCK ONE MORE ARTICLE FOR FREE.

Sign Up

VIEW OUR Privacy Policy


Discover Magazine Logo

WANT MORE? KEEP READING FOR AS LOW AS $1.99!

Subscribe

ALREADY A SUBSCRIBER?

FIND MY SUBSCRIPTION
Advertisement

Choose Your Words Wisely to Win a Negotiation

Surprisingly, the more two negotiators match each other's language styles, the worse things are likely to go.

sharshonm/Shutterstock

Newsletter

Sign up for our email newsletter for the latest science news

Sign Up

“I can’t pay you a cent more,” Boris tells Sophie, who’s trying to sell him a car. But Sophie stands firm. “You’ll just have to match my price,” she tells him.

Around the corner, Ethan and Vickie are haggling over the price of her car. “I really can’t pay you any more,” Ethan says, but Vickie won’t budge, either. “The price is the price,” she says.

On the surface, these two exchanges might seem materially the same. But if you were to put them under a microscope, you would notice a subtle difference between them. Boris and Sophie’s verbal styles are similar to each other in some key ways; both use personal pronouns like you and I, for example. In contrast, Ethan and Vickie’s language styles are more divergent: While Ethan uses personal pronouns, Vickie uses none.

In isolation, such linguistic quirks are probably meaningless. But over the course of ...

Stay Curious

JoinOur List

Sign up for our weekly science updates

View our Privacy Policy

SubscribeTo The Magazine

Save up to 40% off the cover price when you subscribe to Discover magazine.

Subscribe
Advertisement

0 Free Articles