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Android vs. iPhone: what your phone choice says about you.

Explore the intriguing differences between iPhone and Android users and how personality might predict smartphone ownership.

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Image:Flickr/nrkbetaGiven all the money spent on advertising, it's no wonder there are stereotypes about iPhone and Android users. But are these real? Is there anything you can predict about me just from knowing whether I use an iPhone or Android (and vice versa - can you predict my phone choice from my personality)? Well, according to these researchers, there really are population differences between iPhone and Android users: if I told them I used an iPhone, they would guess that I'm younger, female, and "increasingly concerned about [my] smartphone being viewed as a status object." Little do they know that my phone is 4 years old and has had a smashed screen for months. Ha!Predicting Smartphone Operating System from Personality and Individual Differences. "Android and iPhone devices account for over 90 percent of all smartphones sold worldwide. Despite being very similar in functionality, current discourse and marketing campaigns suggest that ...

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