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Understanding Why Certain Memories Flood Back (And Others Don’t)

Researchers have recently discovered the benefit of forgotten memories, which can still be retrieved with the right cues.

ByEmilie Le Beau Lucchesi
(Credit: Kittyfly/Shutterstock)

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As a child in the early 1980s, I was enamored with My Little Pony, the colorful plastic horse figurines with long manes. I also had the brand’s Show Stable, which was parked in our TV room and filled with my beloved ponies. But as I progressed through grade school, I eventually packed up my stable and forgot about the toys I once loved.

By late 2003, I hadn’t thought about my ponies for over 15 years. Then, VH1 ran a 1980s nostalgia show in which celebrities reminisced about bygone pop culture. An actress held up a My Little Pony figurine (a Twinkle-Eyed variety) and made note: “This is enough to hypnotize any child. I mean, diamond sparkly eyes?”

I had that mesmerizing toy, I suddenly realized. The memories flooded back, and I wondered where they had been all those years.

Luckily for me, scientists are continuing to learn where our ...

  • Emilie Le Beau Lucchesi

    Emilie Lucchesi has written for some of the country's largest newspapers, including The New York Times, Chicago Tribune and Los Angeles Times. She holds a bachelor's degree in journalism from the University of Missouri and an MA from DePaul University. She also holds a Ph.D. in communication from the University of Illinois-Chicago with an emphasis on media framing, message construction and stigma communication. Emilie has authored three nonfiction books. Her third, A Light in the Dark: Surviving More Than Ted Bundy, releases October 3, 2023, from Chicago Review Press and is co-authored with survivor Kathy Kleiner Rubin.

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